Digital Marketing & CRM Tools Specialist
Digital Marketing & CRM Tools Specialist by EduNayan is a comprehensive Marketing & Growth program designed to take you from foundational concepts to advanced practical implementation. Through hands-on projects, real-world case studies, and structured guidance, you will master the key tools and methodologies required to succeed in this industry.
Certificate Included
Industry recognized completion certificate
Intermediate
Structured learning path with guided delivery
Online
Flexible learning modes for working learners
3 Capstone Projects
Portfolio-ready hands-on builds
Expert Mentors
Instruction from working professionals
Placement Support
Career help for interviews and roles
About the Course
Digital Marketing & CRM Tools Specialist by EduNayan is a comprehensive Marketing & Growth program designed to take you from foundational concepts to advanced practical implementation. Through hands-on projects, real-world case studies, and structured guidance, you will master the key tools and methodologies required to succeed in this industry.
Course Curriculum
Module 1: Marketing Automation tools scope4 topics
- Marketing technology stack layouts designs
- Setting up email marketing platforms (Mailchimp)
- Configuring subscriber lists fields tags settings
- Mailchimp campaign email builders guides templates
Module 2: CRM Platforms HubSpot operations4 topics
- HubSpot contact database layouts menus tabs
- Importing leads CSV database files formatting mappings
- Creating lead capture forms embedding site code
- Lead scoring parameter configurations rules setups
Module 3: Zapier integrations workflows API4 topics
- Zapier trigger action logic setups webhooks
- Automating Facebook Ads leads data transfer CRM
- Multi step zaps routing filtering values data
- Testing integrations executions debugging error logs
Module 4: SEO Tools operations optimization4 topics
- Keyword research using SEMrush / Ahrefs tools
- Backlink checker audits SEO audit checklists
- Competitor keyword gaps reporting charts reports
- Google Search Console checks index verification
Module 5: Web Analytics configuration GA44 topics
- Google Analytics 4 tracking code installation configurations
- Setting up conversion events tracking parameters codes
- Analyzing traffic acquisition channels dashboards GA4
- Custom dashboards reports setup widgets GA4
Module 6: Marketing Tech Stack audits reports4 topics
- Documenting automation integrations workflows maps
- Security controls verification access control lists CRM
- Analyzing tool ROI performance checks optimization
- Final project presentations automation structures
Hands-On Projects
Build 4 production-grade projects for your portfolio
Zapier Integrated Leads Flow Automation
Design and schedule an automated utility or pipeline to ingest, clean, and write real-time data or logs to local systems.
Mailchimp Email Newsletter Campaign
Implement a practical project around Mailchimp Email Newsletter Campaign in Digital Marketing & CRM Tools Specialist using HubSpot and Mailchimp to build portfolio-ready solutions.
HubSpot Lead Generation Pipeline
Design and schedule an automated utility or pipeline to ingest, clean, and write real-time data or logs to local systems.
Your Certificate
Earn an industry-recognized certificate upon completion
Official certificate for Digital Marketing & CRM Tools Specialist
A shareable completion certificate is issued when you finish the course requirements successfully. Use it on LinkedIn, portfolios, and job applications.
Student Reviews
“The Digital Marketing & CRM Tools Specialist course at EduNayan was a turning point for me. The practical curriculum and mock interview support gave me the tools to build actual solutions.”
“Hands-on labs and direct mentorship in the Digital Marketing & CRM Tools Specialist program were incredibly helpful. It is fully aligned with modern industry trends.”
Frequently Asked Questions
Quick answers about the course
What will I learn in the Digital Marketing & CRM Tools Specialist course?
In this program, you will gain hands-on expertise in Digital Marketing & CRM Tools Specialist, covering core theoretical foundations, tool setups, practical exercises, and portfolio-grade capstone projects.
Do I need prior experience to enroll?
No, this course is structured to guide you from basic concepts up to advanced implementations. Having a fundamental understanding of logical thinking is helpful.
Will I receive a certificate?
Yes, on successfully completing the course requirements and capstone projects, you will receive an industry-recognized completion certificate from EduNayan.
What kind of support is available during the course?
You will have access to expert mentors for doubt clearing, step-by-step lab guidance, and dedicated support channels for troubleshooting project errors.