Digital Marketing
Digital Marketing by EduNayan is a comprehensive Marketing & Growth program designed to take you from foundational concepts to advanced practical implementation. Through hands-on projects, real-world case studies, and structured guidance, you will master the key tools and methodologies required to succeed in this industry.
Certificate Included
Industry recognized completion certificate
Beginner
Structured learning path with guided delivery
Online
Flexible learning modes for working learners
3 Capstone Projects
Portfolio-ready hands-on builds
Expert Mentors
Instruction from working professionals
Placement Support
Career help for interviews and roles
About the Course
Digital Marketing by EduNayan is a comprehensive Marketing & Growth program designed to take you from foundational concepts to advanced practical implementation. Through hands-on projects, real-world case studies, and structured guidance, you will master the key tools and methodologies required to succeed in this industry.
Course Curriculum
Module 1: Digital Marketing Strategy basics4 topics
- Inbound vs Outbound marketing paradigms models
- Defining target demographics buyer personas templates
- Setting campaign KPIs SMART objectives budgets
- Pixel tracking scripts analytical setup configurations
Module 2: SEO On-page optimization keywords4 topics
- Keyword research tools search volume metrics
- Writing meta tags titles descriptions hierarchy
- URL structures image alt tag rules SEO
- Sitemaps search console index requests indexing
Module 3: Off-page Technical SEO audits4 topics
- Link building backlink profile quality checks
- Fixing redirect loops 404 page checks SEO
- Mobile speed performance checks optimizations
- Local SEO configurations Google Business profiles
Module 4: Google Ads PPC campaign setups4 topics
- Google Ads dashboard campaign creation structures
- Ad bidding auction logics quality scores clicks
- Writing search ad copies target match types
- Conversion tracking tag managers integrations codes
Module 5: Social Media Marketing campaigns4 topics
- Social media content calendar schedules outlines
- Meta Ads manager campaigns structures targets
- LinkedIn business pages B2B marketing channels
- Influencer marketing ROI models outlines campaigns
Module 6: Marketing Analytics dashboards tools4 topics
- Google Analytics 4 event reports conversions metrics
- Building custom UTM tracking links analytics parameters
- Email marketing automation platforms lists setups
- Campaign performance reviews report presentations
Hands-On Projects
Build 4 production-grade projects for your portfolio
SEO Content Audit & Strategy Report
Create an interactive analytics interface utilizing SEO to aggregate datasets and display critical performance indicators (KPIs) dynamically.
Google Ads PPC Campaign Plan
Implement a practical project around Google Ads PPC Campaign Plan in Digital Marketing using SEO and Google Ads to build portfolio-ready solutions.
Social Media Marketing Content Calendar
Implement a practical project around Social Media Marketing Content Calendar in Digital Marketing using SEO and Google Ads to build portfolio-ready solutions.
Your Certificate
Earn an industry-recognized certificate upon completion
Official certificate for Digital Marketing
A shareable completion certificate is issued when you finish the course requirements successfully. Use it on LinkedIn, portfolios, and job applications.
Student Reviews
“The Digital Marketing course at EduNayan was a turning point for me. The practical curriculum and mock interview support gave me the tools to build actual solutions.”
“Hands-on labs and direct mentorship in the Digital Marketing program were incredibly helpful. It is fully aligned with modern industry trends.”
Frequently Asked Questions
Quick answers about the course
What will I learn in the Digital Marketing course?
In this program, you will gain hands-on expertise in Digital Marketing, covering core theoretical foundations, tool setups, practical exercises, and portfolio-grade capstone projects.
Do I need prior experience to enroll?
No, this course is structured to guide you from basic concepts up to advanced implementations. Having a fundamental understanding of logical thinking is helpful.
Will I receive a certificate?
Yes, on successfully completing the course requirements and capstone projects, you will receive an industry-recognized completion certificate from EduNayan.
What kind of support is available during the course?
You will have access to expert mentors for doubt clearing, step-by-step lab guidance, and dedicated support channels for troubleshooting project errors.